Writing Your Business Plan (Traditional or Online Business)

 I talked about how you can plan your business startup. I defined a business plan as a written description of the future of your business. This is a document that indicates what you intend to do and how you intend to do it. I further explained that if all you have is a paragraph on the back of an envelope describing your business strategy, you have written a plan, or at least the beginning of a plan. I also said that a business plan consists of a narrative and several financial worksheets.

I mentioned that the 'writing of a business plan' as one of the pivotal steps involved in setting up a successful business. By now you should understand the need for writing a business plan. Writing a business plan, for a traditional brick and mortar business, will probably take a lot of time. It may take up to 100 hours or even more. For obvious reasons, a new business needs to carry out a lot of research before a business plan can even be developed.

For an online business, a detailed and in depth business plan is usually not necessary unless you are trying to combine your online business with a traditional business. For most online business startups, the detail involved with planning a traditional business is not required. However, it would still be beneficial to you if most of the topics were still covered, even if only briefly.

Having a written plan in front of you will help you to focus on important aspects of the business.

You may not have thought much about your competition or outsourcing some of your work, but things like that will impact your ability to make a profit. And you will find this especially so in the beginning phases of your business. Even you are just opening a lemonade stand in the front yard, you will still need to know what Susie is selling her lemonade for on the next street over!

So, although a detailed business plan may not be required for an online business, I am going to include it here so you can at least look at and consider each section and determine yourself if it applies to your business.

Here I shall be discussing the basic steps involved in writing a business plan:

1. Executive Summary: The first step involved in writing a business plan is the executive summary. Here, include everything that you would cover in a five minute interview.

Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?

Make it enthusiastic, professional, complete, and concise.

If you are applying for a loan, state clearly how much you need and be precise in how you are going to use it. Also include detail about how the money will make your business more profitable, thereby ensuring repayment of the loan.

2. Business Description: After the executive summary, you need to write a short description of the business you are going into. You need to give a general description of the industry your business belongs to. You will write about your company's mission statement, goals and objectives, business philosophy, as well as its legal form of ownership (sole proprietor, corporation, LLC, etc.).

Describe your most important company strengths and core competencies. What factors will make the company succeed? What do you think your major competitive strengths will be? What background, experience, skills, and strengths do you personally bring to this new venture?

3. Marketing Analysis/Strategy: The next thing to write (after the general description) should be your marketing strategy. For new or existing businesses, market analysis is an important basis for the marketing plan and will help justify the sales forecast. Existing businesses will rely heavily on past performance as an indicator of the future. New businesses have a greater challenge - they will rely more on market research using libraries, trade associations, government statistics, surveys, competitor observations, etc. In all cases, make sure your market analysis is relevant to establishing the viability of your new business and the reasonableness of the sales forecast.

4. Location: Writing down the location of your business is very important. Locations with greater customer traffic usually cost more to buy or rent, but they require less spending for advertising to attract customers. This is especially true of retail businesses where traffic count and accessibility are critical.

If an online business, you need to go into detail how you will attract customers to your website. General statements like "I will use Face Book ads and email marketing" will contribute almost nothing to helping your cause unless you have detailed statistical analysis of tests you have conducted or of another similar business you have been associated with. If you do not have any data upon which you reference your estimates, it could show lack of proper thought to the remainder of your business plan .

5. Competitive Analysis: Business by nature is competitive, and few businesses are completely new. If there are no competitors, be careful; there may be no market for your products. Expand your concept of competition. If you plan to open the first roller skating rink in town, your competition will include movie theaters, malls, bowling alleys, etc.

6. Management and Operations: Because management problems are the leading cause of business failures, it is important to discuss management qualifications and structure. Resumes of the Principals should be included in supporting data. If your business will have few employees and rely heavily on outside professionals, list these key people and their qualifications. If you are seeking financing, include personal financial statements for all of the principals in the supporting data section.

7. Personnel: The success of any company depends on their ability to recruit, train and retain quality employees. The amount of emphasis in your plan for this section will depend on the number and type of employees required.

8. Projected Financial Statements: These statements are usually helpful, but not necessary. You will develop and describe your strategies for the business throughout your Business Plan. In the financial section, you will need to estimate the financial impact of those strategies by developing projected Income Statements, Balance Sheets, and Cash Flow Statements.

It is usually recommended that these projected statements be on a monthly basis for at least the first twelve months or until the business is projected to be profitable and stable. Activity displayed beyond the monthly detail may be in summary form (such as quarterly or annually). The forecast period for most business plans is two to four years.

9. Summary Section: This section is where you will be able to attach or explain any detail not applicable to the previous sections. This section should be used to provide the financial statements of the Principle's involved in the business and any other data you think an investor would be interested in seeing.

The main thing to remember in this section is not to provide new data, but to explain in detail data that has already been provided and to provide the support for that data.

When you sit down to compile all of the elements of your business plan, make sure you have each section able to stand on its own merits. This means you should not reference other sections sending the reader (your potential investor) back and forth between sections.

Celebrating Independently-Minded Women In America

 Fighting For Women's Rights & Education

From early on, women fought for their rights - whether it was to own land, to give girls the opportunity for a good education, or for equal rights in the workplace. Here are some women who stand out in history:

Margaret Brent: In 1639, Brent became the first female landowner in Maryland. A close friend of Governor Leonard Calvert, he appointed her the executor of his estate truck driver jobs in Howland. The Provincial Court appointed Brent as Lord Baltimore's attorney-in-fact in 1648 and, as part of her duties, she made sure soldiers were paid and fed and her actions helped to avoid mutiny in the colony. She was a significant founding settler of both Maryland and Virginia. She was also the first woman in North America to appear before a common law court.

Sarah Josepha Hale: The author of the nursery rhyme "Mary had a little lamb" was a fierce supporter of education for girls. After her husband's death in 1822, Hale launched her writing and magazine editing career to support her five children. She was instrumental in changing minds to allow girls into professions like teaching, and later medicine.

"In this age of innovation perhaps no experiment will have an influence more important on the character and happiness of our society than the granting to females the advantages of a systematic and thorough education." - Sarah Josepha Hale

Gloria Steinem: In the late 1960s and early 1970s, Steinem became nationally recognized as the spokeswoman for the feminist movement. She is a journalist and social and political activist and is currently speaking about the issues of equality throughout the world.

In 1920, American women got the right to vote - after 70 years of fighting for this right. Over the years, there were many women who helped fight for the right to vote. Here we highlight some of the most prominent:

Lucy Stone: In 1847, Stone became the first woman in Massachusetts to earn a college degree. She was a vocal advocate for women's rights and the abolishment of slavery at a time when women were discouraged and even prevented to speak in public. Stone kept her maiden name after her marriage - something that was severely frowned upon at the time. She founded the Woman's Journal, a weekly magazine about women's rights.

Lucretius Mott: Mott believed that the roles women played in society at the time were due to limited education, not inferiority. She supported equal political rights and economic opportunities.

Elizabeth Cady Stanton: Stanton helped form the first women's rights convention in 1848, with Lucretia Mott.

"Self-development is a higher duty than self-sacrifice." - Elizabeth Cady Stanton

Women In Politics

Not so long ago, women were not allowed to participate in political affairs. Here are some women who helped change the gender gap in politics:

Jeannette Rankin: Elected in 1916, Rankin was the first woman in Congress. Prior to joining Congress, she was a professional lobbyist for the National American Woman Suffrage Association (NAWSA), and her efforts helped women in Montana to gain the vote in 1914.

"I may be the first woman member of Congress, but I won't be the last." - Jeannette Rankin

Eleanor Roosevelt: The wife of President Franklin D. Roosevelt, she dramatically changed the role of the first lady through her active participation in American politics. During her husband's presidency, Roosevelt wrote a newspaper column, gave press conferences, and spoke about human rights, children's causes, and women's issues. After his death, she became the delegate to the United Nations and served from 1945 to 1953. She also served as the chair of the UN's Human Rights Commission.

"Women are like teabags. You don't know how strong they are until you put them in hot water." - Eleanor Roosevelt

Madeleine Albright: In 1993, Albright became the US Ambassador to the United Nations. In 1997, she was appointed as the first female US Secretary of State. In 2012, she was awarded the Presidential Medal of Freedom. Albright holds a Ph.D. from Columbia University, as well as numerous honorary degrees.

Women In Sports, Adventure, And Entertainment

A woman can hold their own when it comes to adventure, entertainment, and sports. Here are some of the women who excelled:

Amelia Earhart: An aviation pioneer, author, and idol to many, Earhart was the first female aviator to fly solo across the Atlantic Ocean. She helped form The Ninety-Nines, an organization supporting female pilots. She was also an advisor to the aeronautical engineering faculty at Purdue University and a career counselor to female students. In 1937, she disappeared near Howland Island during an attempt to make a circumnavigation flight of the globe.

"The woman who can create her own job is the woman who will win fame and fortune." - Amelia Earhart

Florence Chadwick: Chadwick was 32 years old when she became the first woman to swim the English Channel both ways in 1951. She attempted the crossing ten times, of which she successfully completed four legs.

Katherine Hepburn: This leading lady was known for her fierce independence and outspoken personality. Hepburn wore trousers before it was fashionable for women to do so and lived her life independently and out of the spotlight. During her career of more than 60 years, Hepburn won four Academy Awards for Best Actress. She died in 2003.

High-Achievers

Many women achieve great results each day, but here are some pioneers:

Bridget 'Biddy' Mason: Born a slave, Biddy had to fight for her freedom in an LA court in 1856. California, where she lived at the time, was a free state, but her 'owner', Smith, wanted to move them to Texas, where slaves weren't free, to sell his slaves there. After winning in court and becoming free, she worked in Los Angeles as a nurse and midwife. She became one of the first African-Americans to purchase land in the city. A real-estate businesswoman, she accumulated a relatively large fortune for the time - nearly $300,000 - which she generously shared with charities.

Celebrating Independently-Minded Women In America

 Fighting For Women's Rights & Education

From early on, women fought for their rights - whether it was to own land, to give girls the opportunity for a good education, or for equal rights in the workplace. Here are some women who stand out in history:

Margaret Brent: In 1639, Brent became the first female landowner in Maryland. A close friend of Governor Leonard Calvert, he appointed her the executor of his estate. The Provincial Court appointed Brent as Lord Baltimore's attorney-in-fact in 1648 and, as part of her duties, she made sure soldiers were paid and fed and her actions helped to avoid mutiny in the colony. She was a significant founding settler of both Maryland and Virginia. She was also the first woman in North America to appear before a common law court.

Sarah Josepha Hale: The author of the nursery rhyme "Mary had a little lamb" was a fierce supporter of education for girls Jobs in US. After her husband's death in 1822, Hale launched her writing and magazine editing career to support her five children. She was instrumental in changing minds to allow girls into professions like teaching, and later medicine.

"In this age of innovation perhaps no experiment will have an influence more important on the character and happiness of our society than the granting to females the advantages of a systematic and thorough education." - Sarah Josepha Hale

Gloria Steinem: In the late 1960s and early 1970s, Steinem became nationally recognized as the spokeswoman for the feminist movement. She is a journalist and social and political activist and is currently speaking about the issues of equality throughout the world.

In 1920, American women got the right to vote - after 70 years of fighting for this right. Over the years, there were many women who helped fight for the right to vote. Here we highlight some of the most prominent:

Lucy Stone: In 1847, Stone became the first woman in Massachusetts to earn a college degree. She was a vocal advocate for women's rights and the abolishment of slavery at a time when women were discouraged and even prevented to speak in public. Stone kept her maiden name after her marriage - something that was severely frowned upon at the time. She founded the Woman's Journal, a weekly magazine about women's rights.

Lucretius Mott: Mott believed that the roles women played in society at the time were due to limited education, not inferiority. She supported equal political rights and economic opportunities.

Elizabeth Cady Stanton: Stanton helped form the first women's rights convention in 1848, with Lucretia Mott.

"Self-development is a higher duty than self-sacrifice." - Elizabeth Cady Stanton

Women In Politics

Not so long ago, women were not allowed to participate in political affairs. Here are some women who helped change the gender gap in politics:

Jeannette Rankin: Elected in 1916, Rankin was the first woman in Congress. Prior to joining Congress, she was a professional lobbyist for the National American Woman Suffrage Association (NAWSA), and her efforts helped women in Montana to gain the vote in 1914.

"I may be the first woman member of Congress, but I won't be the last." - Jeannette Rankin

Eleanor Roosevelt: The wife of President Franklin D. Roosevelt, she dramatically changed the role of the first lady through her active participation in American politics. During her husband's presidency, Roosevelt wrote a newspaper column, gave press conferences, and spoke about human rights, children's causes, and women's issues. After his death, she became the delegate to the United Nations and served from 1945 to 1953. She also served as the chair of the UN's Human Rights Commission.

"Women are like teabags. You don't know how strong they are until you put them in hot water." - Eleanor Roosevelt

Madeleine Albright: In 1993, Albright became the US Ambassador to the United Nations. In 1997, she was appointed as the first female US Secretary of State. In 2012, she was awarded the Presidential Medal of Freedom. Albright holds a Ph.D. from Columbia University, as well as numerous honorary degrees.

Women In Sports, Adventure, And Entertainment

A woman can hold their own when it comes to adventure, entertainment, and sports. Here are some of the women who excelled:

Amelia Earhart: An aviation pioneer, author, and idol to many, Earhart was the first female aviator to fly solo across the Atlantic Ocean. She helped form The Ninety-Nines, an organization supporting female pilots. She was also an advisor to the aeronautical engineering faculty at Purdue University and a career counselor to female students. In 1937, she disappeared near Howland Island during an attempt to make a circumnavigation flight of the globe.

"The woman who can create her own job is the woman who will win fame and fortune." - Amelia Earhart

Florence Chadwick: Chadwick was 32 years old when she became the first woman to swim the English Channel both ways in 1951. She attempted the crossing ten times, of which she successfully completed four legs.

Katherine Hepburn: This leading lady was known for her fierce independence and outspoken personality. Hepburn wore trousers before it was fashionable for women to do so and lived her life independently and out of the spotlight. During her career of more than 60 years, Hepburn won four Academy Awards for Best Actress. She died in 2003.

High-Achievers

Many women achieve great results each day, but here are some pioneers:

Bridget 'Biddy' Mason: Born a slave, Biddy had to fight for her freedom in an LA court in 1856. California, where she lived at the time, was a free state, but her 'owner', Smith, wanted to move them to Texas, where slaves weren't free, to sell his slaves there. After winning in court and becoming free, she worked in Los Angeles as a nurse and midwife. She became one of the first African-Americans to purchase land in the city. A real-estate businesswoman, she accumulated a relatively large fortune for the time - nearly $300,000 - which she generously shared with charities.

Google Search Optimization Tips: Demystifying SEO

 Have you ever consulted a search engine optimization (SEO) expert for Google search optimization tips, but after speaking, you end up more confused about how SEO works? Or you still cannot understand what SEO experts do? In this article, we will try to demystify SEO for you with some basic Google Search Optimization Tips.

"Search engine optimization doesn't need to be such a mystery" says Blue Fly Web Marketing founder Robert Weil, and a good SEO professional should be able to explain how it works, in a way that their customers will understand.

Google Search Optimization Tips- #1- If your SEO professional cannot clear things up for you when you speak, this is yellow flag #1.

SEO consists of two different things - on-page and off-page optimization. On-page (also called on-site) optimization consists of setting up your web site in a way search engines can easily recognize it. Your site needs to have information indicating who you are in the title, meta tags, headings, keywords, image tags, and body text.

For example, if you are a personal injury lawyer in New York City, your site should contain those terms in the site headlines, titles, body text, and the internal meta tags that search engines read. Those items should show consistency to indicate that you are who you say you are. Otherwise, Google and Bing won't know what to make of you when their automated crawlers come to read your site.

Your SEO professional should be able to explain to you exactly how on page optimization works and what types of things you would need to do. You can also read up on this in any book on basics of SEO - on site optimization is fairly straightforward and if you follow some basic rules, you will more or less be in good shape. You can also check out our article with some good basic Google Search Optimization Tips.

Google Search Optimization Tips- #2- We recommend you get a little educated on basic on site optimization. It will go a long way and is fairly straightforward. A little knowledge will also help you determine if the SEO professional you are speaking with knows what he/she is talking about.

Google Search Optimization Tips #3- We find about 95% of graphic and web designers these days say they will set your site up in SEO friendly manner, but we find this to not be the case. Be wary when a graphic designer says this, and if you have read up a bit, you can ask them some questions and get a sense of whether they are really up to speed on best practices.

In our opinion and in most cases, on-page optimization accounts for about 15% what is needed for high rankings. If you're optimizing for a very obscure search team (otherwise known as a "keyword"), it might take you all the way to page 1 and it will be all you need to do. But in most cases, on-site optimization, while a necessary precondition, is not sufficient to get high ranking SEO results. You will also need to do off-page (also known as off-site) optimization.

Google Search Optimization Tips- #4- In most cases, simply changing your site will not get you good rankings for any competitive keyword/search terms. You will need to do off-page SEO as well.

Off-page optimization is mostly the practice of building links to your site from other web sites. Links can come from directories, press releases, articles, blog postings, other people's sites, etc.

Depending on how competitive the market is for your keywords, you might need hundreds or even thousands of outside links to your site. The more competitive your business, the more links you will need. SEO is tedious and a few links won't do it for anything competitive. It is about steadily and consistently getting good links until you are doing better than your competitors. Different links have different value in Google's mind. The more relevant and authoritative the site and page you are linking from the better. Also, if 100 other people have links on the page you have a link on, that is less powerful than if you are the only one.

Google Search Optimization Tips- #5- Off-page SEO is tedious and takes a lot of time, effort and expertise. Unless you have a real drive to learn SEO and want to spend a lot of time on it, we recommend you outsource this part of SEO. Most people we meet who try to do this themselves, eventually come to the same conclusion.

So how do you know what it will take to get to page 1 for your web site and keywords? A good SEO expert should be able to look at types of links your competitors have and give you a sense of what it will take to get your site on the first page of Google search results for any keyword. If the expert doesn't, or if they claim it's a mystery as to how Google determines who it puts on Page 1, that isn't a good sign.

Google Search Optimization Tips- #6- If you ask an SEO professional to tell you what it will take to get you to page 1, and they give you the old "we don't know, it is up to Google", we recommend finding other options. A good SEO professional should be able to analyze competition for you and give you a good sense/ballpark of what it will take from a time and cost perspective.

And don't be lured by the SEO professional who tells you he will optimize hundreds of keywords for you. Depending on your budget, it may be completely unrealistic to rank for so many terms. Remember you are going for page 1, which is where all the traffic is. If your SEO gets 100 keywords on page 3 it is not going to help you too much. It is better than being nowhere, but there will be few dollars coming in from this.

Google Search Optimization Tips- #7- If your SEO professional wants to go for lots and lots of keywords, make sure he/she feels (preferably based on real analysis) he/she can get them all to page 1 based on your budget in a time frame that works for you, otherwise consider focusing on fewer keywords that will actually get to page 1 inside of your budget.

An SEO expert should be able to give you an estimated number of monthly Google searches there are for the keywords you're looking for. The SEO person ought to also be able to give you an estimate on how much traffic those keywords will get you, give you Google search optimization tips, and tell you how long it will take you after optimizing for those keywords to get you on Page 1 of Google search results.

Google Search Optimization Tips- #8- Use Google's Keyword Tool to get traffic estimates, but make sure settings are set to "Exact Match". This will tell you how many searches are being done for the exact phrase you are optimizing. Depending on what position on page 1 you get to, you will likely get somewhere between 3% (position 10) and 30% (position 1) of the clicks.

One way to optimize particular keywords or search terms for your site is implementing off-site optimization, with anchor texts with links. For example, if you have an executive coaching site, and many other sites and directories link to your page with the anchor text of "executive coach," it will do much more for your SEO than a "click here" anchor text will.

So how long will it take to get results? If you have a non-competitive search term you want to optimize for, you could be on the first page of Google search results between one and six months after hiring an SEO expert. If your term is more competitive, and has many more businesses trying to optimize for the same term, it could take between four to ten months to get to Page 1 of Google. An even more competitive term could take up to a year or more for the Google results you desire.

Google Search Optimization Tips- #9- Be patient, SEO is a marathon, not a sprint. If it were quick and easy, everybody would do it. But if you have persistence, SEO will almost always pay off handsomely. If an SEO professional tells you he/she can get results quick, consider if it is a non-competitive keyword (i.e. little or no traffic) that is probably true, but if there is any real traffic/competition for this keyword (more than a couple hundred searches per month), we would ask a few more questions.

Some SEO experts don't give realistic timelines on how long SEO will take, perhaps because they are afraid that potential clients will not work with them if they do. Ask your SEO professional to give you their honest assessment.

Some SEO experts bill by the month, which may mean that they could drag out improving your search results (sorry to be cynical). In that case, it might be better to use an SEO company that bills you one time based on a particular result no opener no referrer.

Google Search Optimization Tips- #10- Ask your SEO professional for some guarantees or assurances of results. Maybe they will say no, but can't hurt to ask.

SEO is not such a mystery. Build a well optimized site and a better link profile than your competitors and you should be on your way.

If you hire an SEO expert you should ask how many links they are going to build for you, and how strong the links are going to be. Some companies may promise 50 links a month. That would mean it will take 20 months to get to 1000 links. But if your competitors on page 1 have average of 2000 links, then you can expect to be on page 1 in about 40 months (assuming competitors do not keep building which is not realistic). So the reality is you do not have a good plan.

Google Search Optimization Tips: Demystifying SEO

 Have you ever consulted a search engine optimization (SEO) expert for Google search optimization tips, but after speaking, you end up more confused about how SEO works? Or you still cannot understand what SEO experts do? In this article, we will try to demystify SEO for you with some basic Google Search Optimization Tips.

"Search engine optimization doesn't need to be such a mystery" says Blue Fly Web Marketing founder Robert Weil, and a good SEO professional should be able to explain how it works, in a way that their customers will understand.

Google Search Optimization Tips- #1- If your SEO professional cannot clear things up for you when you speak, this is yellow flag #1.

SEO consists of two different things - on-page and off-page optimization. On-page (also called on-site) optimization consists of setting up your web site in a way search engines can easily recognize it. Your site needs to have information indicating who you are in the title, meta tags, headings, keywords, image tags, and body text.

For example, if you are a personal injury lawyer in New York City, your site should contain those terms in the site headlines, titles, body text, and the internal meta tags that search engines read. Those items should show consistency to indicate that you are who you say you are. Otherwise, Google and Bing won't know what to make of you when their automated crawlers come to read your site.

Your SEO professional should be able to explain to you exactly how on page optimization works and what types of things you would need to do. You can also read up on this in any book on basics of SEO - on site optimization is fairly straightforward and if you follow some basic rules, you will more or less be in good shape. You can also check out our article with some good basic Google Search Optimization Tips.

Google Search Optimization Tips- #2- We recommend you get a little educated on basic on site optimization. It will go a long way and is fairly straightforward. A little knowledge will also help you determine if the SEO professional you are speaking with knows what he/she is talking about.

Google Search Optimization Tips #3- We find about 95% of graphic and web designers these days say they will set your site up in SEO friendly manner, but we find this to not be the case. Be wary when a graphic designer says this, and if you have read up a bit, you can ask them some questions and get a sense of whether they are really up to speed on best practices.

In our opinion and in most cases, on-page optimization accounts for about 15% what is needed for high rankings. If you're optimizing for a very obscure search team (otherwise known as a "keyword"), it might take you all the way to page 1 and it will be all you need to do. But in most cases, on-site optimization, while a necessary precondition, is not sufficient to get high ranking SEO results. You will also need to do off-page (also known as off-site) optimization.

Google Search Optimization Tips- #4- In most cases, simply changing your site will not get you good rankings for any competitive keyword/search terms. You will need to do off-page SEO as well.

Off-page optimization is mostly the practice of building links to your site from other web sites. Links can come from directories, press releases, articles, blog postings, other people's sites, etc.

Depending on how competitive the market is for your keywords, you might need hundreds or even thousands of outside links to your site. The more competitive your business, the more links you will need. SEO is tedious and a few links won't do it for anything competitive. It is about steadily and consistently getting good links until you are doing better than your competitors. Different links have different value in Google's mind. The more relevant and authoritative the site and page you are linking from the better. Also, if 100 other people have links on the page you have a link on, that is less powerful than if you are the only one.

Google Search Optimization Tips- #5- Off-page SEO is tedious and takes a lot of time, effort and expertise. Unless you have a real drive to learn SEO and want to spend a lot of time on it, we recommend you outsource this part of SEO. Most people we meet who try to do this themselves, eventually come to the same conclusion.

So how do you know what it will take to get to page 1 for your web site and keywords? A good SEO expert should be able to look at types of links your competitors have and give you a sense of what it will take to get your site on the first page of Google search results for any keyword. If the expert doesn't, or if they claim it's a mystery as to how Google determines who it puts on Page 1, that isn't a good sign.

Google Search Optimization Tips- #6- If you ask an SEO professional to tell you what it will take to get you to page 1, and they give you the old "we don't know, it is up to Google", we recommend finding other options. A good SEO professional should be able to analyze competition for you and give you a good sense/ballpark of what it will take from a time and cost perspective.

And don't be lured by the SEO professional who tells you he will optimize hundreds of keywords for you. Depending on your budget, it may be completely unrealistic to rank for so many terms. Remember you are going for page 1, which is where all the traffic is. If your SEO gets 100 keywords on page 3 it is not going to help you too much. It is better than being nowhere, but there will be few dollars coming in from this.

Google Search Optimization Tips- #7- If your SEO professional wants to go for lots and lots of keywords, make sure he/she feels (preferably based on real analysis) he/she can get them all to page 1 based on your budget in a time frame that works for you, otherwise consider focusing on fewer keywords that will actually get to page 1 inside of your budget.

An SEO expert should be able to give you an estimated number of monthly Google searches there are for the keywords you're looking for. The SEO person ought to also be able to give you an estimate on how much traffic those keywords will get you, give you Google search optimization tips, and tell you how long it will take you after optimizing for those keywords to get you on Page 1 of Google search results.

Google Search Optimization Tips- #8- Use Google's Keyword Tool to get traffic estimates, but make sure settings are set to "Exact Match". This will tell you how many searches are being done for the exact phrase you are optimizing. Depending on what position on page 1 you get to, you will likely get somewhere between 3% (position 10) and 30% (position 1) of the clicks.

One way to optimize particular keywords or search terms for your site is implementing off-site optimization, with anchor texts with links. For example, if you have an executive coaching site, and many other sites and directories link to your page with the anchor text of "executive coach," it will do much more for your SEO than a "click here" anchor text will.

So how long will it take to get results? If you have a non-competitive search term you want to optimize for, you could be on the first page of Google search results between one and six months after hiring an SEO expert. If your term is more competitive, and has many more businesses trying to optimize for the same term, it could take between four to ten months to get to Page 1 of Google. An even more competitive term could take up to a year or more for the Google results you desire backlink booster.

Google Search Optimization Tips- #9- Be patient, SEO is a marathon, not a sprint. If it were quick and easy, everybody would do it. But if you have persistence, SEO will almost always pay off handsomely. If an SEO professional tells you he/she can get results quick, consider if it is a non-competitive keyword (i.e. little or no traffic) that is probably true, but if there is any real traffic/competition for this keyword (more than a couple hundred searches per month), we would ask a few more questions.

Some SEO experts don't give realistic timelines on how long SEO will take, perhaps because they are afraid that potential clients will not work with them if they do. Ask your SEO professional to give you their honest assessment.

Some SEO experts bill by the month, which may mean that they could drag out improving your search results (sorry to be cynical). In that case, it might be better to use an SEO company that bills you one time based on a particular result.

Google Search Optimization Tips- #10- Ask your SEO professional for some guarantees or assurances of results. Maybe they will say no, but can't hurt to ask.

SEO is not such a mystery. Build a well optimized site and a better link profile than your competitors and you should be on your way.

If you hire an SEO expert you should ask how many links they are going to build for you, and how strong the links are going to be. Some companies may promise 50 links a month. That would mean it will take 20 months to get to 1000 links. But if your competitors on page 1 have average of 2000 links, then you can expect to be on page 1 in about 40 months (assuming competitors do not keep building which is not realistic). So the reality is you do not have a good plan.

Adiantamentos de dinheiro para cartão de crédito - uma palavra de cautela

 Dinheiro é algo que nunca é suficiente no mundo caro de hoje. O fim da reunião é uma tarefa para muitos, pois não podem esticar o salário até o final do mês. Para onde você vai correr atrás de dinheiro quando quer rápido? Os adiantamentos em dinheiro são a melhor opção que vem em seu socorro durante esses tempos de extrema angústia. Vamos ver quais são esses avanços e seus benefícios.

Os adiantamentos em dinheiro permitem que os titulares do cartão tomem dinheiro emprestado de seu saldo existente. De acordo com o limite do cartão de crédito, os mutuários podem aceitar dinheiro. Esses avanços se tornaram uma parte importante de nossa vida, pois dão acesso ao dinheiro sem procedimentos complexos. Este tipo de financiamento imediato tem muitos benefícios ao mesmo tempo que também tem muitas desvantagens.

A principal vantagem dos empréstimos antecipados é que você sempre tem algum dinheiro na mão durante as viagens e emergências. Você tem acesso a dinheiro em qualquer caixa eletrônico com seu cartão de crédito. Pessoas com disciplina financeira podem lidar bem com esses avanços. No entanto, os indivíduos que são descuidados ao lidar com suas finanças têm todas as chances de endividar-se com eles.

A alta taxa de juros com empréstimos antecipados pode aumentar se você deixar de fazer os pagamentos a tempo. Em tais casos, os adiantamentos em dinheiro tornam-se muito caros e resultam em perdas. Outro demérito notável de pedir um empréstimo antecipado é o vício que isso impõe ao mutuário. Observou-se que as pessoas que buscam adiantamentos em dinheiro vão sempre atrás deles, o que não é uma tendência muito boa Gestão VT. Cada forma de empréstimo tem seus riscos; é sábio não tornar o empréstimo um hábito. O uso excessivo de seu cartão de crédito para adiantamentos de dinheiro pode colocá-lo em apuros.

Se você está planejando fazer empréstimos antecipados, certifique-se de obter um fornecedor confiável que seja claro em suas negociações. Amigos que receberam adiantamentos em dinheiro podem fornecer informações confiáveis ​​sobre fornecedores confiáveis. Alguns provedores não são muito transparentes sobre os termos. Portanto, é vital que você leia os documentos com atenção e entenda tudo o que é mencionado neles. Repasse as letras miúdas várias vezes para que você tenha clareza sobre todo o negócio. Provedores bons e confiáveis ​​farão você entender seus termos e condições e o ajudarão a escolher o melhor cronograma de reembolso. Assim, você pode utilizar os melhores aspectos dos adiantamentos de dinheiro e evitar os aspectos negativos, aproveitando o empréstimo.

Adiantamentos de dinheiro para cartão de crédito - uma palavra de cautela

 Dinheiro é algo que nunca é suficiente no mundo caro de hoje. O fim da reunião é uma tarefa para muitos, pois não podem esticar o salário até o final do mês. Para onde você vai correr atrás de dinheiro quando quer rápido? Os adiantamentos em dinheiro são a melhor opção que vem em seu socorro durante esses tempos de extrema angústia. Vamos ver quais são esses avanços e seus benefícios.

Os adiantamentos em dinheiro permitem que os titulares do cartão tomem dinheiro emprestado de seu saldo existente. De acordo com o limite do cartão de crédito, os mutuários podem aceitar dinheiro. Esses avanços se tornaram uma parte importante de nossa vida, pois dão acesso ao dinheiro sem procedimentos complexos Cartão Adiantamento de Salário. Este tipo de financiamento imediato tem muitos benefícios ao mesmo tempo que também tem muitas desvantagens.

A principal vantagem dos empréstimos antecipados é que você sempre tem algum dinheiro na mão durante as viagens e emergências. Você tem acesso a dinheiro em qualquer caixa eletrônico com seu cartão de crédito. Pessoas com disciplina financeira podem lidar bem com esses avanços. No entanto, os indivíduos que são descuidados ao lidar com suas finanças têm todas as chances de endividar-se com eles.

A alta taxa de juros com empréstimos antecipados pode aumentar se você deixar de fazer os pagamentos a tempo. Em tais casos, os adiantamentos em dinheiro tornam-se muito caros e resultam em perdas. Outro demérito notável de pedir um empréstimo antecipado é o vício que isso impõe ao mutuário. Observou-se que as pessoas que buscam adiantamentos em dinheiro vão sempre atrás deles, o que não é uma tendência muito boa. Cada forma de empréstimo tem seus riscos; é sábio não tornar o empréstimo um hábito. O uso excessivo de seu cartão de crédito para adiantamentos de dinheiro pode colocá-lo em apuros.

Se você está planejando fazer empréstimos antecipados, certifique-se de obter um fornecedor confiável que seja claro em suas negociações. Amigos que receberam adiantamentos em dinheiro podem fornecer informações confiáveis ​​sobre fornecedores confiáveis. Alguns provedores não são muito transparentes sobre os termos. Portanto, é vital que você leia os documentos com atenção e entenda tudo o que é mencionado neles. Repasse as letras miúdas várias vezes para que você tenha clareza sobre todo o negócio. Provedores bons e confiáveis ​​farão você entender seus termos e condições e o ajudarão a escolher o melhor cronograma de reembolso. Assim, você pode utilizar os melhores aspectos dos adiantamentos de dinheiro e evitar os aspectos negativos, aproveitando o empréstimo.